Search engine optimisation is a method of analysing each page or a subset of your website pages and ensuring that they are fine tuned for your target audience and the search engine robots and spiders that are responsible for listing your website. This is based on what a searcher types into the search engine. To be highly listed on the major search engines we need to ensure we please both the end user and the search engines. Want to know more about Search Engine Optimisation?

The difference between pay per click marketing and search engine optimisation is that you are charged each time a visitor clicks on your website with pay per click. This can work extremely well for many industry sectors and niche markets. On the other hand, search engine optimisation relies on your web pages being specially optimised  for the search engines. With this approach, people will find your website 'naturally' by typing in the keywords that relate to your products/serivices.

The top 3 questions we get asked regarding websites is:

1. Why aren't we getting the hits to our website?
2. Why are we only getting a handful of enquiries from our website each month?
3. When typing in a search term in Google or Yahoo related to our business, we are nowhere to be seen, why? 

At DM Informatics we would recommend that both methods are implemented. Pay per click is a very quick and adaptable way of marketing on the web, whereas search engine optimisation will pay dividends in the medium to long term (generally two months plus). 

• We would analysis your top 10 competitors
• Analysis your short, medium and long term goals for the business
• Create a strategy and put some GUARANTEES in place for an SEO and/or PPC campaign
• Provide you with comprehensive, realtime, online statistics (over 50 interactive reports and graphs) 
• Support and monitor your site