INTERNET MARKETING

Online Internet Marketing comes under a wide range of terms and is also know as online marketing, online advertising, internet promotion etc. The list seems to grow each month. If you have an online presence and you are not consistently and actively marketing your products/services then we can guarantee that you are leaving money on the table.

It is very simple - Your Business is No.1 - Our job is to show the world why!

Here we will give you a very brief overview of the two broad areas that are an absolute must, regardless of you success in the past. You need to remember that any online marketing effort must be well researched, budgets put in place, targets set and robust reporting and analytics in place to ensure the best possible return on investment. At DM Informatics, we employ over 20 different strategies to get the best results for you. After years of experience we haven't come across a company that needs the same mix of strategies, and each one has made great progress.

All areas of internet marketing have been abused over the last few years with many unscrupulous companies springing up to make a quick 'buck'. Well, we hope you are in business for the long term or want to build a credible and robust internet presence. If you do, then speaking to the experts will really pay off.

Search Engine Optimisation

The basis of search engine optimisation is to promote your website and ensure relevant targeted customers are seeing your site as opposed to your competitors. With DM Informatics, we take a detailed three-stage approach. First, we analyse your competitors, research your industry and gather search term patterns and usage for your industry. Secondly, we build a comprehensive strategy and roadmap that ensures your short, medium and long term success. Thirdly, we constantly monitor, analyse and adapt the campaign for continued success. SEO is certainly a big area and you will see results from both our onsite SEO and offsite SEO work as soon as we work together.

Pay per Click Advertising

Pay per click advertising is a way of listing your website on, normally, the first page of the search engines such as Google, Yahoo and MSN. When your listing appears, based on the search terms a user types in, and they click on your website, you are charged a small fee. It is an extremely versatile and cost effective form of advertising with some very pleasing results. We have many clients coming to us having had disappointing results with pay per click. The main reason is that the campaign has been poorly researched and set up. After that, many pay per click campaigns are not monitored and adjusted. We have many clients where we adjust on a daily basis. The result of this hard work is the increased amount of enquiries and sales made.

Advice to Marketing Departments

Often we are called upon to advise and guide marketing departments in their online efforts. If you are a marketing agency and wish to have expert advise 'on tap' or wish to have us act as your internet marketing experts working in the background for your company then why not give us a ring? Think of how this could help grow your business? We also run 1/2 day and full day one to one or group sessions that put you in the driving seat!